What does "Hypoallergenic" mean?

Last Updated: Mar 10, 2014 05:24PM UTC
I have very allergy-prone or easily-irritated skin. "Hypoallergenic" means less likely to cause allergies. In some countries, the term is not strictly regulated, but there are some best practices that are proven to be effective, all of which are practiced by VMV. Visit these links to learn more about what "hypoallergenic" means to us!

Allergen omission: VH-Rating System
Using the fewest number of ingredients
Avoiding red flags: all types of fragrance, parabens, preservatives, dyes, etc.
Avoiding allergenic naturals
Patch testing
Clinical testing
Post-market surveillance

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